I did not realize how much of owning your own business was rejection. People saying no - people looking at you crazy for quoting a price - etc.
I've been reading several marketing books lately because I really need to get paying clients and that is very hard in a place where I'm not known and where I know so few people. To do this I have to sell myself and my product - organizing services.
May I just say I hate sales?! I did some direct sales of make-up/skin care one summer in college. I didn't continue because I just couldn't push someone to buy something they said they couldn't afford and I didn't like working so hard and being told no I don't want any! (selfish me, I know).
Now I own my own business - which is organization not sales - and yet, sales in the name of the game. Books will tell you if you talk to 10 people and one says yes then you're doing great - that's a 10% conversion factor! The really great people get to 60% and most of us to 40-50%. That means there is a whole lot of talking to people who are going to reject my offer in the future. I really hate that.
I get that whole thing of looking positive and finding the Yes and so on. Just right now, it sucks.